Should you buy network marketing leads or should you source your own leads? Is there any benefit in purchasing network marketing leads for your business?

These are questions which often come up when the topic of network marketing lead generation is discussed and the simple answer is - you need to be sourcing your own leads. The only time buying leads makes any sense is when they are exclusive to you. In other words, you need to be guaranteed that you and you are alone have access to them and they haven’t already been used by other marketers.

This is a major problem within the industry with many MLMers opting to buy instead of create their own. It’s bad enough that in the majority of cases these prospects have already been used by others but coupled with the expense and huge amount of rejection that comes with them and it’s no wonder many drop out of their businesses within three months.

Free Network Marketing Leads

When it comes to network marketing lead generation free is best. In many respects, buying leads can be somewhat of a cop out and just think for a minute, if they were so good, then why isn’t everyone retiring rich and financially free.

You see, here’s the problem with buying leads. You have absolutely no idea how many times they have been around the block. In other words, how many others have used them before they get to you. Can you imagine someone being contacted several times by network marketers over the course of a couple of months?

By the time you get to call, the welcoming mat will be well and truly withdrawn. And it’s this type of rejection which leads to many people dropping out of their business.

How To Create Your Own Network Marketing Leads

The leads you buy are not fresh, you have no control on how they were obtained and they are unresponsive. You need to have your own network marketing leads system. Generating your own leads means you have full control over where they were obtained. You won’t be forced to chase names and address which have been used several times.

There are two ways to create your own pool of network marketing leads. You make a list of names and prospect people within your warm market and you create your own network marketing lead generation system and attract prospects to you.

Either way will get you far better results than buying leads. In fact, it’s really no contest. Ultimately, creating your own network marketing leads system is the ideal scenario and this can be done both online and offline.

At the moment, online is where it’s happening so there is a learning curve but this is not an issue anymore and attracting network marketing leads into you sales funnel is easy when you are taught how.