These brands are using mobile technology and user created content to promote their products. Dustin Callif
Los Angeles, 2006 July 10, CKE Restaurants, Inc. Carl’s Jr. ? and Hardee’s ? restaurant brand new “cross Burger” campaign to 34, men 18 to start the main target of protests. Created by Spacedog, the Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Restaurants Inc. Social Networking
Dynamic and unique campaign will use mobile communication technology interaction and Hardee ’s and Carl’ s a small brand to promote the location of the consumer from the store in order to make full use of the site’s user-generated content promotion, the first of the two brands.

The idea was for consumers to show evidence of a “burger slaying” through photos taken with their cell phones of themselves, their friends and even thier pets! When it comes to the store location, you can pick up one of Hardees or Carl’ jr delicious hamburgers at a store location elseware. They were able to submit images by sending photos from their mobile phone to Carl’s Jr or Hardee’s, by email, or by uploading images from their digital cameras directly onto the site. The best photos were selected daily and posted to there websites where consumers voted for their favorite. Once a month an overall winner was announced, who were crowned “Burger Slayer of the Month” and won free hamburgers for a month.

Stores to generate awareness for the sport, Hardee ’s and Carl’ s small shops show persistent organic pollutants in the form of sets of napkins machine, which will include submission of a detailed description of mobile web camera images. Instructions are also included on the sites so that photos taken with digital cameras could also be submitted in the promotion. Extending the online presence for Hardee’s and Carl’s Jr, there was also an extensive marketing campaign targeting social networking sites like MySpace, photo sharing networks like Flickr and specially created displayed banner ads running on Yahoo. built additional excitement for “Burger Slayer”.
In addition, individual regional marketing campaigns were created to drive awareness in cities nationwide.

Spacedog is an independent, full service, interactive marketing agency focused on creating unique and effective results driven campaigns for their clients in a variety of industries including entertainment, travel, retail, financial, high tech, and quick service restaurants. Spacedog started using their Top Cow Comics in 2005 to create an entertainment outlet for major brands that want to reach a more targeted audience. Spacedog has many projects the company’s production and movie studios and television broadcasters, some of which were published in 2006. Spacedog company with some well-known brands and entertainment companies contains but not limited to, Mazda, Citibank, Qantas Airways, Carl’s small and Hardee ’s restaurant, Sony Pictures Entertainment, Universal Music Publishing Company, EarthLink company, Fox Sports, Westfield Shopping Center , also Interscope Record of the Company . The location of Spacedog is Los Angeles, CA.