If your leads company falls down in any of these 4 areas then you should be buying your MLM leads elsewhere. So here are the 4 things you should assess every lead company on:-

1. MLM Lead Quality

Obvious yet essential. And you would be surprised at how often it gets ‘overlooked’. If leads are bad then you waste money, and even more crucially your time.

Worse still – contacting bad leads also hits your own confidence and motivation. There’s nothing worse than calling people who just aren’t interested, have no idea what you’re talking about or who are just confused as to why you are contacting them.

And most important of all, you’re going to be passing your best mlm leads sources to your own downline. So poor leads will have the same negative effects on your entire team.

Do not be fooled by fancy looking websites alone. It’s ONLY the leads themselves that really count. So test a couple of small batches. And keep an eye on the quality when you buy again.

2. Training

It’s a big part of any decent MLM company. But the best leads companies also include training on how to work leads. This may be online videos, live training or paid for materials.

If that training is not there then you need to make sure you make it easily available. You may not need it yourself, but many people in your downline will.

3. Targeted Leads

Targeted MLM leads may mean the lead company is generating leads just for your MLM company. Or it could be geographic targeting. Or using demographics such as age, gender and income.

This extra targeting means you know more about the people you talk to. It can be important in reaching the right prospects for your product, helping bond with prospects and simply getting the right people to work with.

Do not underestimate targeted MLM leads.

4. Price

There are so many sources of cheap MLM leads. Forget them. If their only focus is being cheap, then those leads are not what you want.

There is a cost to generating a decent lead. And the leads company has to make a profit obviously. Yes, you want the best price MLM leads, but that will usually mean paying 1 to 2 dollars.

But remember that when you are paying a couple of dollars for a lead, that lead could well generate many thousands of dollars in return for you in time. That’s why the best mlm leads are an investment.