Forcing Visitors to YOUR Homepage!

A great way to attract traffic to your site is to post something that directs people’s attention on one of the networking sites.

(Of course, why stop at one? “Working the Web 2.0 sites” will become one of your mainstays in driving traffic to your website. But that’s for later. Start with one or two at most, till you get the hang of it.)

In case you’re curious about how many of these sites there are to choose from, and what their names are, click on http://go2web20.net for a look. By the way, it’s easier to read if you first click on the “sort by name” button at the top right hand side of the display.

I defy you not to be gob-smacked! To scroll through the list, click on the purple down arrow on the bottom of your screen.

Let’s start with that bookmarking site that brought its owner a fortune, http://del.icio.us.

But what exactly does Web 2.0 do?

A pretty (or gorgeous) face will attract admiring glances, but it takes a pleasing personality, and a good helping of character, to sustain a potential partner’s interest beyond the first date.

In a similar fashion, a site can be in the fortunate situation of getting lots of exploratory views, because its owner has taken effective steps to promote it. He or she may even be in the enviable position of having a truly beautiful site, oozing taste, and with widgets galore.

Oh, it’ll get the “admiring glances” all right. But will it attract the sustained interest that’s crucial to building the word-of-mouth buzz, which will attract many others and before long turn into a stampede of traffic? How to Drive Traffic to YOUR Website

If those first few people who visit don’t find much of substance, why would they rate your site favourably? Why would they bother to tag it? Why would they blog your site as a sight to be seen?

Why would they email, IM, sms (etc) their pals about it? See, if they DO NOT do this, then instead of seeing a stampede of traffic, and sales increase of whatever product or service you’re selling, you’re going to be like the rocket that exploded on the launch pad. Looked the goods, went nowhere.

The three most important things

As I’m sure you know, there’s a saying in real estate that the three most vital things about a property when it comes time to sell are (in order) location, location and location.

If we transpose that to websites which we want to drive a stampede of traffic towards, the three most important things are without doubt

1. content,
2. content and
3. content.

Now I’m not suggesting that this is the ONLY thing of any significance; that would be mad. But it is the substance without which little else will matter.

Take a look at ANY of the high-traffic websites on the web (go and check on alexa.com if you need some help with that), and you’ll find that without exception, they all deliver a product or a service which a large number of people deem to be important. They provide something which makes life (work, gambling, sex or whatever else is a high priority for lots of people) simpler, better or more enjoyable in some way. They all provide value, in the eyes of the market.

Some of these websites are attractive-looking, some of them are just fine; others are just plain ugly. But few regard their aesthetics as being of the greatest importance. It’s what’s on there that matters.

Here’s what people are asking: Does this content answer my questions, wants or needs; does it reward my time and attention? Is my time well spent by going there?

Could I safely recommend it to my pals, especially my online community pals, who trust my judgment — at least somewhat?…

Why not check out my website at Looking for more info on Social Networking? for more information on the Power of Web 2.0!!

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