When the 7 Great Lies Of Network Marketing was released it really got tongues wagging within the network marketing industry. Ann Sieg received a lot of criticism for identifying issues most MLMers were having but were too frightened to admit.

Sieg really touched on some problems particularly in the area of prospecting and she was right on most counts. However, I think some of the issues lay with network marketers themselves and then inability to grasp the concept of duplication and leverage.

Basically that’s what this business is about. It’s relationship marketing in it’s purest form. The misconception that one had to sponsor hundreds of people personally is rife and until you can grasp the concept that you don’t need to do this you will continually struggle to build a business.

Power Of Leverage And Duplication

The truth is, you don’t need to sponsor hundreds of people into your business. This is where the power of leverage comes in and recently, I have had the pleasure of seeing it in action with a couple of my upline members in my Fortune Hi Tech Marketing business.

One guy has more than two thousand people in his business achieved in a little over a year. How many did he sponsor personally? 7! Yes, just seven people. This guy understands leverage.

Out of those seven he identified three people who had leadership potential. So he worked with them. His philosophy is “if they haven’t got the time I have” and he doesn’t need their time just their contacts. This set the ball rolling. Instead of pursuing his own sign ups relentlessly like many network marketers do he worked with his people and their lists.

So when someone came on board in his downline they were taught to quickly identify three people who they could call in the middle of the night for help if they had a car breakdown. This proved very effective and set the wheels in motion for his business to grow quickly. Of course other factors came into play but you can get the idea here of the power of duplication and leverage.

His team did the same thing and soon his downline started to disappear from his control. Yes he worked hard for the first year but he combined keeping his eye on his goals with action and the result? MAGIC.

The other big point here and it’s also made in Sieg’s the Renegade Network Marketer is that this business is about relationship marketing so don’t be fooled into thinking you can completely dispense with having to talk to anyone. Find a few and teach them to do the same and it’s amazing how quickly the power of leverage comes into play.